Skip to content
Two people reading a notebook at a desk by a window

About

We started with $38M and one rule: answer every founder in fourteen days. The fund is larger now. The rule is the same.

  • First fund2012
  • Companies86
  • Exits14
  • IPOs3
Two people reading a notebook at a desk by a window

About

We started with $38M and one rule: answer every founder in fourteen days. The fund is larger now. The rule is the same.

  • First fund2012
  • Companies86
  • Exits14
  • IPOs3
Two people reading a notebook at a desk by a window

About

We started with $38M and one rule: answer every founder in fourteen days. The fund is larger now. The rule is the same.

  • First fund2012
  • Companies86
  • Exits14
  • IPOs3

Since 2012

Kindling began in 2012, when Mara Lindqvist sold her company and found that the hardest money to raise had been the first. Everyone wanted to see a product. Nobody wanted to pay for the year it takes to build one.

So the firm does one thing. We write the first cheque, at pre-seed and seed, to technical founders, before there is much to show. One partner reads, one partner writes six pages, and you have an answer in fourteen days.

Four funds later the job is the same. There are five partners, two offices and 86 companies, and the founding partner still reads every memo.

Mara LindqvistFounding partner

Mara Lindqvist, founding partner, at the window of the London office
Two founders working late at a shared desk

London, the first office

2012 to today

  1. 2012

    Mara Lindqvist sells her grid analytics company and raises Fund I, $38M, from nine founders. The first cheque is signed at a borrowed desk in London.

  2. 2015

    The first exit. The money goes back to the people who backed Fund I, and most of them sign up for the next one.

  3. 2016

    Fund II closes at $95M. Daniel Osei joins and the New York office opens.

  4. 2018

    The six-page memo becomes the rule: one partner writes the case, and the founder reads the draft before the partnership does.

  5. 2020

    Fund III, $210M. We promise an answer in fourteen days and have kept to it since.

  6. 2024

    Fund IV closes at $420M. It still writes the first cheque.

  7. 2025

    Tidewater lists on the stock exchange, the third IPO from the portfolio. Company number 86 joins the same month.

Kindling in numbers

  • 01in Fund IV
  • 02companies backed
  • 03first cheque in
  • 04exits
  • 05IPOs

How we behave

Not values on a wall. Each of these is something you can check, and something you can quote back to us when we fall short.

  • Rule 0101 / 04

    An answer in fourteen days

    From your first e-mail to a yes or a no. If we run late, write to the founding partner and she will tell you why.

    Hold us to it
  • Rule 0202 / 04

    You read the memo first

    Your partner sends you the draft before the partnership sees it. If we have your market wrong, you get to say so.

    Hold us to it
  • Rule 0303 / 04

    A no comes with reasons

    Two paragraphs, written by the partner who met you. Never a silence, never «not a fit right now».

    Hold us to it
  • Rule 0404 / 04

    The same partner, all the way

    Whoever signs your cheque takes your call three years later. We do not hand you to an associate after the round.

    Hold us to it

Since 2012

Kindling began in 2012, when Mara Lindqvist sold her company and found that the hardest money to raise had been the first. Everyone wanted to see a product. Nobody wanted to pay for the year it takes to build one.

So the firm does one thing. We write the first cheque, at pre-seed and seed, to technical founders, before there is much to show. One partner reads, one partner writes six pages, and you have an answer in fourteen days.

Four funds later the job is the same. There are five partners, two offices and 86 companies, and the founding partner still reads every memo.

Mara LindqvistFounding partner

Mara Lindqvist, founding partner, at the window of the London office
Two founders working late at a shared desk

London, the first office

2012 to today

  1. 2012

    Mara Lindqvist sells her grid analytics company and raises Fund I, $38M, from nine founders. The first cheque is signed at a borrowed desk in London.

  2. 2015

    The first exit. The money goes back to the people who backed Fund I, and most of them sign up for the next one.

  3. 2016

    Fund II closes at $95M. Daniel Osei joins and the New York office opens.

  4. 2018

    The six-page memo becomes the rule: one partner writes the case, and the founder reads the draft before the partnership does.

  5. 2020

    Fund III, $210M. We promise an answer in fourteen days and have kept to it since.

  6. 2024

    Fund IV closes at $420M. It still writes the first cheque.

  7. 2025

    Tidewater lists on the stock exchange, the third IPO from the portfolio. Company number 86 joins the same month.

Kindling in numbers

  • 01in Fund IV
  • 02companies backed
  • 03first cheque in
  • 04exits
  • 05IPOs

How we behave

Not values on a wall. Each of these is something you can check, and something you can quote back to us when we fall short.

  • Rule 0101 / 04

    An answer in fourteen days

    From your first e-mail to a yes or a no. If we run late, write to the founding partner and she will tell you why.

    Hold us to it
  • Rule 0202 / 04

    You read the memo first

    Your partner sends you the draft before the partnership sees it. If we have your market wrong, you get to say so.

    Hold us to it
  • Rule 0303 / 04

    A no comes with reasons

    Two paragraphs, written by the partner who met you. Never a silence, never «not a fit right now».

    Hold us to it
  • Rule 0404 / 04

    The same partner, all the way

    Whoever signs your cheque takes your call three years later. We do not hand you to an associate after the round.

    Hold us to it

Since 2012

Kindling began in 2012, when Mara Lindqvist sold her company and found that the hardest money to raise had been the first. Everyone wanted to see a product. Nobody wanted to pay for the year it takes to build one.

So the firm does one thing. We write the first cheque, at pre-seed and seed, to technical founders, before there is much to show. One partner reads, one partner writes six pages, and you have an answer in fourteen days.

Four funds later the job is the same. There are five partners, two offices and 86 companies, and the founding partner still reads every memo.

Mara LindqvistFounding partner

Mara Lindqvist, founding partner, at the window of the London office
Two founders working late at a shared desk

London, the first office

2012 to today

  1. 2012

    Mara Lindqvist sells her grid analytics company and raises Fund I, $38M, from nine founders. The first cheque is signed at a borrowed desk in London.

  2. 2015

    The first exit. The money goes back to the people who backed Fund I, and most of them sign up for the next one.

  3. 2016

    Fund II closes at $95M. Daniel Osei joins and the New York office opens.

  4. 2018

    The six-page memo becomes the rule: one partner writes the case, and the founder reads the draft before the partnership does.

  5. 2020

    Fund III, $210M. We promise an answer in fourteen days and have kept to it since.

  6. 2024

    Fund IV closes at $420M. It still writes the first cheque.

  7. 2025

    Tidewater lists on the stock exchange, the third IPO from the portfolio. Company number 86 joins the same month.

Kindling in numbers

  • 01in Fund IV
  • 02companies backed
  • 03first cheque in
  • 04exits
  • 05IPOs

How we behave

Not values on a wall. Each of these is something you can check, and something you can quote back to us when we fall short.

  • Rule 0101 / 04

    An answer in fourteen days

    From your first e-mail to a yes or a no. If we run late, write to the founding partner and she will tell you why.

    Hold us to it
  • Rule 0202 / 04

    You read the memo first

    Your partner sends you the draft before the partnership sees it. If we have your market wrong, you get to say so.

    Hold us to it
  • Rule 0303 / 04

    A no comes with reasons

    Two paragraphs, written by the partner who met you. Never a silence, never «not a fit right now».

    Hold us to it
  • Rule 0404 / 04

    The same partner, all the way

    Whoever signs your cheque takes your call three years later. We do not hand you to an associate after the round.

    Hold us to it

The partners

The partner who reads your first e-mail writes the memo, signs the cheque and takes your call three years later. Pick the one who knows your field.

Meet the team
Mara LindqvistFounding partner
Daniel OseiGeneral partner
Priya RamanGeneral partner
Jonas WeberPartner
Freya HoltPartner, platform

The partners

The partner who reads your first e-mail writes the memo, signs the cheque and takes your call three years later. Pick the one who knows your field.

Meet the team
Mara LindqvistFounding partner
Daniel OseiGeneral partner
Priya RamanGeneral partner
Jonas WeberPartner
Freya HoltPartner, platform

The partners

The partner who reads your first e-mail writes the memo, signs the cheque and takes your call three years later. Pick the one who knows your field.

Meet the team
Mara LindqvistFounding partner
Daniel OseiGeneral partner
Priya RamanGeneral partner
Jonas WeberPartner
Freya HoltPartner, platform
A founder at a boardroom window

Pitch

No warm intro needed. Six lines or six pages: a partner reads it and answers within two working days.

Kindling

Venture capital

London--:--

A founder at a boardroom window

Pitch

No warm intro needed. Six lines or six pages: a partner reads it and answers within two working days.

Kindling

Venture capital

London--:--

A founder at a boardroom window

Pitch

No warm intro needed. Six lines or six pages: a partner reads it and answers within two working days.

Kindling

Venture capital

London--:--

Create a free website with Framer, the website builder loved by startups, designers and agencies.